I agree. It is great technology and a step forward. Mountain bikes are the other vice of mine apart from archery and I have owned Yeti dual suspension bikes that cost $5000 and I currently have a single speed steel frame hardtail that cost $2500 that I put together (bought the components separately - not built the steel frame).
I get the strength benefits and the idea of full in-house production One thing that always made me laugh when I hear people talk about a new part for the bike is that they spent twice as much and got a 15% weight saving.
If I wanted to lighten up my bike I would take a dump before I ride or lose weight
And like Sylvan said what benefit would be gained.. I see they talk about the vertical strength and I guess that is important for downhill but I would want to know the lateral strength. what I mean by that is how badly does the frame flex side to side when I pedal. If they stiffen that up then more of my energy is transferred into pedalling force and not lost in frame flex.
I would rather spend money on a decent frame and higher spec'd components like running gear and suspension.