My club's JOAD program has experienced quite an increase in activity. This happened when the Lord of the Rings (?) movies first came out, too. It is pretty much a fad but, as Dana points out, some will stick.
I wonder how many of us older guys became interested in archery after seeing the movie and TV series "The Adventures of Robin Hood"? Probably a lot of us. :shooting:
Our junior archery program on Saturdays has about 27-28 shooters every week, not sure if HG makes a difference. Like every other 'activity' some stick, others don't. We have kids who have been shooting for several years. And one girl who has been shooting since she was a tot, who is now a college sophomore. You do get a few diamonds ;-)